|Material:||light-weight walls, acrylic, aluminum, glass|
|On behalf of:||Market Grounds GmbH & Co, Hamburg|
“Just t” produces tea for gastronomy and hotels worldwide.
The purchaser wished to have a newly designed trade fair stand for the ‘Hotelympia’ in London. It was to be well laid-out with a clear, reduced concept so that the brand could be directly communicated through the orange coloured logo.
Sandra Lindner drafted a modern, reduced, mainly white trade stand with orange coloured elements. The stand’s panels were generously arranged and, in part, lit from behind. The boundary to the corridors and neighbouring stands is outlined by an orange light border. The circular logo gave the inspiration for the entire design: the tea bar counter is a rotunda lit by a round lighting fixture; the shelves are arranged to create a circular shape, integrating the colour of the logo.
The trade stand’s various sources of light interact to enhance the presentation area that displays the silver-grey product packaging, which is gently lit from behind.